Top Social Media Marketing Trends for 2018
In order to plan your social media strategy for the coming year, it’s important to keep an eye on social media trends and determine the most suitable marketing channels for your business. With so much going on across social networks right now, here are our predictions on the path of social media marketing in 2015 and beyond.
Social Content Will Continue to Thrive
It’s not easy to create high-quality content consistently, but it’s becoming increasingly necessary. In 2015, more marketers will realize that social media is the most effective way to publicize new content, and they will use the most relevant channels to publish or promote branded content. With all eyes on your brand, it may be more beneficial to publish links to content so that you only attract the most qualified leads but still encourage content shares.
Real-Time Marketing Will Become More Widespread
With more consumers spending more time on various social media channels, there will be more opportunities to capture the attention of your target audience at any time of the day. Take note of mainstream conversations and stories, but also focus on unique conversations that may be more aligned with your target audience.
More Ad Targeting
Facebook’s targeted ad services have been available for a while now, but understanding this way of marketing will be even more crucial in 2015. Social targeting tools will become more sophisticated across all social networks, so the brands that learn how to use these tools to precisely target the right people on the right networks will reap the rewards.
Mobile Will Become More Dominant
People are spending more time on mobiles and more time on bigger mobiles – around one-quarter of all sales are now larger-screen phones. Facebook recently reported that its mobile-only daily users has grown significantly. This is likely to happen across all social networks. Plan your marketing messages for mobile first – you can still expand the content for desktops. Concise messages will have more impact, but because of the mobile layout, include your call-to-actions early on in each message.
Facebook Ad Demand Will Grow
With Facebook limiting the number of posts fans can actually see, there will be a rise in promoted posts and ads. Because of this increase in demand, the prices will increase. Social advertising budgets have also steadily risen on Facebook. As other platforms release their ad services, ad spending on these will also rise. Organic reach is no longer good enough to outshine the competition, so brands need to stop thinking of social media as free advertising, and see it as a long-term marketing investment.
Twitter Ads Will Increase
As Twitter rolls out its new advertising products that feature a variety of fee structures, more small and medium sized business will spend time promoting on Twitter. Businesses will be able to pay for specific user actions connected to conversions, not just retweets or clicks.
Videos Will Feature on More Channels
YouTube is no longer the first choice for many video marketers. In 2015, Facebook will continue to challenge YouTube, and Twitter’s Vine channel will continue to be popular for short-form videos. The challenge for marketers will be to create low-budget videos that resonate with a large
segment of their target audience.
Google+ Will Become Less Significant
After the demise of Google Authorship, the power of Google+ when it comes to social influence is dwindling. It is simply not unique enough to get consumers excited. Twitter, LinkedIn, and Facebook already offer everything people need from a social network, so more businesses are likely to focus on these channels.
Instagram Marketing Will Increase
With 200 million monthly users, Instagram is now the social channel of choice for marketers using image-based content. Reports show an increase in marketing spending on this channel and this is likely to continue to rise. Marketers can now also target their 15-second videos to different segments of their Instagram audience.
The Power of LinkedIn Will Grow
As a B2B social network, no one can compete with LinkedIn. While there are less marketing opportunities for B2C marketers on this channel, it is still the most effective place to be for any B2B marketer. If you are in this industry sector, it could be time to invest more of your marketing budget with LinkedIn.
To get the most out of social networks, you need to listen to your target audience, spend more on targeted ads, and focus on the right channels. As long as you remember to respect your audience and join in the conversation, social media can help you understand the motivations of your target audience, improve your credibility, and support your brand’s long-term goals. Are your social media marketing strategies in place for 2015?
Getting More Twitter Followers For Your
Twitter is gaining in popularity at an extremely rapid pace, and many analysts have predicted that it’s the social network to watch over the next few years. If you are used to other social media sites like Facebook and LinkedIn, you’ll realize that Twitter is a completely different animal-especially when creating and maintaining an account for your business. Engaged followers are they key to your Twitter success, but gaining them isn’t always easy. Here is a look at several tips for increasing the follower base of your business’ Twitter account.
Tweet Often – Unlike Facebook, on which you will be often be blacklisted by your fan base if you post too often, Twitter users are expected to tweet several times per day. When you are first trying to establish your account, you should devote as much time as possible to tweeting. Studies have shown that the average follower
will only read about 25 percent of your tweets, so you increase your odds of being noticed the more often you post (without going overboard).
Write Interesting Tweets – Content is key when it comes to Twitter. While tweeting often is important, you should only ever do so when you have something interesting to say. Your followers truly won’t care what you had for lunch today, but they will be interested to find out your business is offering a discount.
Find Ways to Connect With Your Ideal Audience – You know the type of people your company wants to target, and you know that those people are on Twitter, so you need to figure out a way to get those specific people to follow you. Often, you need to be the one who takes the first step. Find and follow some accounts that match your ideal client base, and you may find
they follow you back on their own. You can also search for various keywords and/or hashtags that relate to your business and favorite, retweet, or respond to tweets that include these keywords. It’s always a good idea to scan the list of people who follow your followers when trying to grow your audience. Remember that you already share a common interest, so they might be the type of people you should target.
Have Conversations – Most people love to feel like they can have a conversation with the representative of their favorite companies via Twitter. If someone tweets at you, you should try to always respond. You can also do a simple search to see if anyone is tweeting about your brand (regardless of whether they mention your account) and then respond to those tweets as well. Having these conversations makes it clear that there is an actual person behind your company’s Twitter account, which will help you get more followers.
Schedule Your Tweets – Just because you aren’t going to be working 24/7 doesn’t mean that you can only tweet while you’re at the office. Twitter users tend to be most active on the social network in the evenings, but there are tools you can use to schedule tweets in advance and set them to post when they are most likely to be read. Free services like Hootsuite allow you to write out your tweets when they come to you and then set a time for them to actually post, so you can make it seem like you always have an
online presence even when you’re not actually on the clock.
Tweet With Personality – While you may have a set of facts you need to get across with your tweets, you can deliver them in a way that people find entertaining. Businesses that include humor in their tweets almost always have the most followers. Remember that if your audience finds you boring, it’s extremely easy for them to tap the “Unfollow” button, so you need to make sure you never give them a reason to jump ship.
Promote Your Twitter Everywhere – Twitter handles have to be short, which is idea for promoting yourself. No matter what types of marketing materials you produce, make sure your @username is clearly visible on every one of them. If your brand interests someone, they might want to learn more about you, and Twitter can be the perfect way for you to connect. Make sure prospective customers know how to find you by promoting your Twitter account on business cards, mailings, store windows, email signatures, press releases, blog posts, and more.
As you see your follower base growing, you will likely start to notice an impact on your overall business almost immediately. The more that potential customers become engaged with reading and occasionally writing about your company, the better job you will do at staying at the forefront of their minds. Over time, this should translate to increased brand loyalty and more revenue.